Archive for June, 2012

Is print advertising worth the cost?

As online real estate marketing becomes more and more pervasive, is print advertising becoming a thing of the past?

A typical sales marketing campaign runs to between $10,000 and $20,000 for a house, and $6,000 and $8,000 for a $700,000 apartment.  The vast bulk of this is spent on print advertising. Vendors are increasingly asking if they need all that print advertising, or even any. The answer is not cut and … Read the full post »